Growing up professionally in the media business, I know information makes a difference.
I’ve been working since I was 12 doing some pretty strange things, like keeping a local dairy clean, some odd temp jobs, and other things outside of school and sports. I even spent about six months on a General Motors assembly line, leaving before I went totally mad.
After service in the U.S. Marine Corps, my first real job was as a young outside sales rep for Motorola California, where I fit in just fine selling and promoting car radios and stereos and my retailer customers. I loved blasting my high-quality auto-sound systems to show off my products, even to the detriment of my fidelity- hungry ears. Motorola invented the car radio, but during my tenure there I learned a lot about business, changing industries, and the result of not paying attention to customers and competition.
When the Chicago-headquarters suits couldn’t move fast enough and Motorola’s original division went crashing, I escaped into my “Ernest Hemingway” period and returned to college to study journalism and public relations. I loved it then, and I still love writing, photography, and the power of media. As a newspaper reporter/editor for many years, I saw firsthand how media changes things.
Most recently, I was the director of communications for a national business association, my work ranged from writer/editor and photographer, progressing to leading industry task forces, completing and reporting retailing and industry-trends research, and ending up after several years as the association’s director of communications, leading all digital and print communication operations.
I love big white boards and mapping strategic thinking to create results. The process is as fun as the content creation.
Today, marketing is all about content. Whether Facebook posts or strategic content-marketing across technologies, information matters. How you connect with information is an art and a science, and I love pursuing both to achieve results.
- Provide affordable, effective content marketing and media services to help clients drive relationship and revenue.
- Excellent work.
- Collaborative leadership and team building.
- Strategic thinking, planning, and executing.
- Happy clients.