DARE to Succeed
It all happens through our DARE process, a four-step collaboration to provide top-level content strategy and marketing that defines your goals and cuts a clear path for successful execution. We make it easy for you to be involved and direct your content tools.
We take time to understand what you’re trying to accomplish, learn your expectations and goals, and create a foundation for great strategy. By interviewing and directly discussing options with team members, we assemble a summary of issues and concerns that will be addressed.
We learn how your company or organization works, identify internal team requirements and coordination, and create a SMART content plan that integrates your goals, capabilities, KPIs, timelines, and expected results.
We map out content needs and assignments based on your budgets and initiatives, so you see ahead of time what’s involved. This helps all team members understand contributing roles, from answering phones, engaging customers, and closing sales.
We manage the work to produce results using timelines, assignments, scheduling, analytics, and flexibility, and by using continuous improvement principles to adapt along the way to new discoveries, trends, and customer behaviors.
Put it All Together and Fire It Up
Once preliminary steps are completed, we present to you and your team (as you require) the total launch package. We fire up excitement for the strategy and explain the architecture to boost your brand and sales. We are happy to give you the plan to execute or become an extension of your company to provide day-to-day support and coordination.
We Craft Communications Recipes
To make sure your plan resonates with key audiences, the plan mixes up relevant communications and tools to connect with your key audiences.
Using DARE’s discovery and alignment processes, we design an overarching content marketing strategy. The strategy maps out appropriate tools and media to match your goals and identify how we monitor progress. It outlines effective options to connect, inspire, attract, engage, and convert.
The strategy shores up your weakest links and beefs up your strongest links to increase marketing impact. It identifies how the process will be managed and creates buy-in from you and your internal teams in advance.
The result is a content marketing strategy that aligns with your sales and marketing goals to capture interest, create friendships, and convert sales.
A personal is a fictional representation of your best or targeted customers to identify emotional connections, buying motivations, and life/work conditions that affect buying decisions. The development process is incredibly powerful to identify what your customers are going through and how you can best serve them.
Persona development is a process of customer research, including interviews, consumer data analysis, your value proposition, and other factors. The persona outlines customers’ priority initiatives, how they define success, what barriers they face making buying decisions, their buying journey to make a decision, and the criteria they use for decision making.
Understanding your customers this way allows you to craft copy and marketing that resonate and capture sales. From developing new products to improving awareness of existing products, personas help define and execute your content marketing strategies.
The better you understand your customers or potential customers, the better you can design how you will connect with them. Because of strategy development and knowing how your customers live and think, your content marketing plan builds a buying journey from discovery, engagement, and relationship to capturing leads and closing sales. From websites and SEO to e-marketing and social engagement, content funnels customers to learn, access, engage, and purchase.
Research: Case Studies, Reports, Analysis
Content makes the buying path easy and productive to ensure you achieve your sales and marketing goals.
What information does your customer need to decide to buy from you? Case studies, targeted research, and relevant application of information to the buying journey builds confidence and loyalty that results in sales.