Content marketing (or inbound marketing) is the newest art of attracting and serving customers. Information, education, and helpful support connect potential buyers and customers to your company and brand by the content you provide.
Content comes in all forms, blogs, social media, video, white papers, and case studies. It could be research, expert interviews, trends, comparisons, data graphics, and more. This information meets buyers on their journeys of discovery, consideration, research, and ultimate decisions on where and how to purchase at what price.
Here are some great summaries to build your content marketing strategies and content: